Available in-salon as an addition to your colouring service, or as a standalone service.




                                                               “One ingredient changes everything”


New and revolutionary, OLAPLEX™ is an upgrade service for hair colouring.   It was designed by scientists Dr Eric Pressly PHD in Materials and Dr Craig Hawker PHD in Chemistry. With outside eyes and innovation, they both came from outside the world of cosmetic science.


OLAPLEX™ is a single active ingredient, designed to reconnect the disulphide sulphur bonds broken by the process of permanent hair coloring and lightening.   OLAPLEX™ is free of silicones, oils, aldehydes and parabens.


‘Garage Grown’ in the Californian technology tradition. The team knew what they wanted and after hours of preparation and mixing, Dean sought the opinion and test results of industry experts and hairdressing’s top colourists. They and their celebrity clients sent the message across the world. Colour, strength and shine; it works.

The American scene, OLAPLEX.com Recognition: Consumer magazine award: Allure magazine 2014 Best of Beauty Breakthrough award for hair. Trade magazine and online informative stories one after the other.

JAKE ALEXANDER Ltd trading as JAKE ALEXANDER,  12 Church Street, Runcorn, Cheshire WA7 1LR

Registered in England and Wales, Registration No. 11641872